Today’s consumer is more intelligent than ever. Because of this, eCommerce is more popular now than at any other time in history. Because brick and mortar storefronts are all but obsolete, the eCommerce experience needs to be exhilarating, trustworthy and economical for the consumer. For the business owner, the website needs to be a true extension of their business and somehow manage to give their customers the same experience that they would get if they walked through the front doors of the live store.
Selling products or services online may seem easy, but there has to be something unique about the website that draws the customer in time and time again. Realistically, there will be dozens of websites that are offering similar pricing so there must be a reason for them to bookmark your site and come back every single time that they need something within your niche. That “reason” is what Intellix Media works together with the business owner to create.
eCommerce offers many attributes that a brick and mortar store cannot and today’s successful business owner will take advantage of every one of them:
24/7 Business Outlet
the one reason that websites are so vital to the success of any business these days is that they never close. This offers true convenience for the consumer as they can shop at their convenience versus the traditional “9-5” hours of most stores.
Worldwide Customer Base
there is not a corner of the earth that your website will not cover. Instead of being focused on one city or one state, your client base is worldwide. That being the case, it needs to appeal to people of all types and not use a focus that is only particular to one culture or one area of the world.
Lower Overhead Costs
this is probably one of the best assets of having a website, even if you already own a brick and mortar store. A website adds income without adding costs. We all know expansion costs can sometimes take years to recover, not only because of construction, but also because of the added labor. Your website will pay for itself in as little as a month and from that point forward every penny is pure profit.
Increased Customer Service
customer service is about more than just answering a question, it is about being able to deliver whatever the customer needs, when they need it. A website is an integral part of this as they can get information on any product at any time. Enhancements such as “call me now” or “live chat” give the customer the live shopping experience without ever leaving their home.
For the business owner, the website must also be convenient and effective. You should be able to edit, delete, add products, change prices and control inventory with little to no effort. In addition, the site needs to offer secure transactions that are easy for your customers to complete. Each and every aspect of the website must come together seamlessly to create the perfect shopping experience for both the owner and customer.
The only way to pull all of this together is to listen to the needs of the owner and create a website that is specific to their business. If you have a brick and mortar store, your online store should be a reflection of that business that will not only invite new customers, but also give the feeling of ease that regular customers have come to expect the moment that they walk into your store.
In order to achieve this, we look at our relationships with our clients as a partnership rather than a transaction. In essence, our success is directly related to your businesses success. Our websites reflect this partnership and the result in an online presence that is second to none.