Pay Per Click or PPC advertising is a necessity for a new Web site owner, but it must be done correctly. Far too many people get involved in PPC campaigns without fully comprehending how much money can be lost if the campaign is not put together properly. However, while a site is working its way up the SEO ladder to establish its page one Google ranking, this is an important aspect of the online presence that must be taken advantage of.
In order for PPC to be effective, your ads must show up on the right pages and in the right position. Keyword selection is critical as is the amount that is willing to be paid per click. The idea behind using PPC is to convert a large amount of clicks to actual sales to justify the costs of advertising in this manner. In order to do this, it takes extensive research to be sure that ads will be effective when placed.
It is also important to figure out how long this type of advertising is going to be necessary and make the most of the budget that is allocated. By spending too much too early, the site can be taken out of the loop before their ranking is established. The key is to pick the proper daily budget that will maximize exposure and conversions. This process is an ongoing one and is something that must be monitored and adjusted to meet the businesses needs.
Intellix Media makes the most of PPC advertising by:
- • Keyword research and creation of ads that will target your specific audience to ensure that ads are not appearing in inappropriate searches
- • Establish a budget that will be most effective for your campaign
- • Monitor exposure to ensure that opportunities are not being lost during the campaign
PPC is often critical to the success of a start-up online business and without the ads being targeted properly, sales can be lost and money is wasted. Our goal is make sure that there is an exceptional ROI for the campaign as long as it is in place.