Search Engine Marketing (SEM) is the comprehensive marketing strategy for an online website. SEM is a focusd campaign to generate organic rankings, coupled with paid advertising such as text and image ads. The most successful SEM campaigns deliver a synergy among all internet marketing channels, whether organic or paid.
While this is over a $14 Billion industry, companies are increasing online spend each and every year. With social media, and now mobile ads, SEM is bound to surprass TV spend.
Our SEM strategy ties in all aspect of our client's website, from design, development, content, and tracking/optimizing on-going results.